“Tell Me About Mr. McTigue”
Introduction: The story of my meeting with Mrs. Martha Randolph is one that left a lasting impression on me, not just for its unique circumstances but for the lessons it […]
Is D-Day Still Relevant?
Introduction: Eighty years ago, on June 6, 1944, one of the most significant military operations in history was launched—Operation Overlord, better known as D-Day. This event marked the largest seaborne […]
It Was an Unusual Sight
Introduction: Last Friday morning, in San Francisco’s Financial District, I experienced something I didn’t expect, even for a city known for its surprises. As I walked down the steep incline […]
There’s No Shortage of Money, Only a Shortage of Ideas
Introduction: As a fundraiser, does the idea that there’s no shortage of money, only a shortage of ideas, strike a chord with you? This insight, credited to the legendary nonprofit […]
Remembering Jerry Panas: The World’s Greatest Fundraiser
Introduction: In the world of fundraising, few names carry as much weight as Jerry Panas. A beloved figure known for his unparalleled expertise and warm, encouraging manner, Jerry left an […]
How Are Your Skills of Persuasion?
Introduction: Do you feel confident when speaking to a group? Are you able to connect with your audience and persuade them to embrace your point of view? If not, you’re […]
Why Do Jingles Work So Well?
Introduction: We’ve all experienced it—those catchy tunes that get stuck in our heads and refuse to leave. Whether it’s a classic jingle from a well-known brand or an annoyingly persistent […]
What Makes for an Effective Donor Communication?
Introduction: Crafting effective donor communication is both an art and a science. It’s easy to overcomplicate the process, but sometimes, the most impactful messages are those that are simple, direct, […]
Have Feasibility Studies Outlived Their Usefulness?
Introduction: Feasibility studies have long been a cornerstone of major fundraising campaigns, offering insights into potential donor support and providing a roadmap for success. But as times change, so do […]
The Power of Benefit: What Can Fundraisers Learn from Biden’s Marketing Challenge?
Introduction: When it comes to fundraising, the principles of marketing are more relevant than ever. A key component of any successful marketing strategy is the ability to clearly articulate the […]
