The Power of Liking: Building Trust Through Connection
What’s not to like? People prefer to say yes to those they like. This is how social psychologist Robert Cialdini defines one of his six principles of persuasion: Liking. According […]
Consistency and Commitment: The Foundation of Trust in Fundraising
We’ve all heard it before. “You haven’t changed a bit!” Maybe it was at a school reunion. Or perhaps at a wedding with old family friends. With a former co-worker […]
Understanding the Power of Authority in Fundraising
Question Authority. You’ve probably seen that slogan on bumper stickers or T-shirts, often with a rebellious undertone. It was a rallying cry during the Vietnam War protest movement in the […]
The Power of Retention: How a Small Increase Can Lead to Big Gains
Ready for Some More Math? Let’s use the example of a shoe salesman who finds more value in a second-time buyer than a first-time buyer. The logic is simple: a […]
The Smart Choice: Why Retention Trumps Acquisition in Fundraising
Focus on Retention? When it comes to fundraising, many organizations place a strong emphasis on acquiring new donors. And while acquisition is important, there’s something even smarter about focusing on […]
Communicate Like a Leader: Mastering the Art of Nonverbal Communication
Do You Communicate Like a Leader? We all know that words are powerful. But did you know that unspoken signals—like posture, pacing, and pauses—can predict the success of your communication […]
Communicate Like a Leader: The Power of Nonverbal Cues
Do You Communicate Like a Leader? When we think about effective communication, we often focus on the words we say. But there’s so much more to it than that. True […]
Direct Mail—The Best Worst Form of Fundraising
Is Direct Mail Really the Worst? You’ve probably heard the criticism. Direct mail is outdated, inefficient, and not worth the investment. But before you dismiss it entirely, let’s borrow a […]
