Have you ever heard of a “BHAG”? It stands for Big Hairy Audacious Goal—a concept introduced by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies. A BHAG is not just any goal; it’s a clear and compelling long-term objective that’s so bold it inspires everyone around you to rally behind it.
In the world of fundraising and leadership, having a BHAG can be a game-changer. It’s the difference between aiming for incremental progress and striving for transformative impact.
Why BHAGs Matter
Generous donors, especially in today’s world, are looking for more than just good causes—they’re seeking visionary leaders with bold dreams. They want to be part of something big, something that makes a significant difference.
Think about Dr. Sidney Farber, the founder of the Dana-Farber Cancer Institute. His BHAG wasn’t just to buy new equipment or fund research; he promised to find a cure for cancer. That bold vision is why the Dana-Farber Cancer Institute raises nearly $2 billion annually and is recognized as one of the world’s top cancer hospitals.
So, what’s your BHAG? How are you positioning your organization to make a big, audacious impact?
A Real-Life Example: The Power of Visionary Leadership
Let me introduce you to Dario Paya, a visionary leader from Chile. I’ve had the privilege of knowing Dario since 1992, and his story is a powerful example of what a BHAG can do.
Dario was mentored by Jaime Guzman, a constitutional law professor and a political maverick in Chile. Guzman’s BHAG was to bring freedom to Chile and empower the poorest in society. He believed that true leadership required not just addressing the needs of the poor but empowering them through personal responsibility and freedom.
After Guzman was tragically assassinated by far-left terrorists in 1991, Dario and others picked up where Guzman left off. They continued to build on his vision, focusing on leadership identification and training. Dario understood that to achieve their BHAG, they needed to invest in the next generation of leaders.
Training the Next Generation
Dario’s approach to leadership training is both innovative and intense. For example, the #LeadershipChallenge program he runs in Chile is designed to be emotionally engaging and competitive, pushing participants to their limits. The goal isn’t just to train—it’s to ensure participants learn how to win for their ideas.
By focusing on short-term goals, teamwork, and competition, Dario’s program creates an environment where learning is both challenging and rewarding. And the results speak for themselves: many of the program’s graduates have gone on to become cabinet ministers, political leaders, and influencers in Chile and beyond.
What’s Your BHAG?
Dario Paya’s story is a testament to the power of a BHAG. It’s not just about having a big idea—it’s about putting that idea into action, inspiring others, and creating lasting impact.
So, what’s your BHAG? How are you working to turn your bold vision into reality? Whether it’s leading a movement, transforming your community, or solving a significant societal problem, now is the time to think big and aim high.
The world needs visionary leaders more than ever. Your BHAG could be the key to inspiring others to join you in making a real difference.
