Ha! Yeah, right. Such monumental partnerships seem like ghostly apparitions.
But as we reflect on the possibility, it’s important to recognize that building extraordinary donor partnerships may be more achievable than you think. Two weeks ago, we discussed the concept of “unreasonable hospitality” and how this principle can drive massive fundraising results. My colleague, Mike Lanzara, has applied this concept to build partnerships that have resulted in eight and even nine-figure gifts.
Here’s how it works.
When you approach a supporter, you start by co-creating a plan based on their values and goals. It’s not about asking for money initially but about building a shared vision and crafting a detailed strategy together. This process, spread over weeks or months, creates deep involvement and a genuine partnership, making the financial ask just one piece of a much bigger puzzle.
Key steps in this process include understanding your donor’s “why,” identifying what success looks like, and collaborating on a strategic plan that aligns with both your mission and the donor’s vision. By working together closely, you can turn seemingly impossible goals into reality.
So, what about your organization? Could 8 and 9-figure gifts loom in your future?
