Richard Viguerie, a pioneer in direct marketing, identifies six current challenges for fundraisers, with a seventh on the horizon. These “storms” include:
- COVID’s lingering effects
- Donor inflation
- Postal inflation
- Gas price hikes
- Supply chain delays
- Recession
- The potential threat of stagflation
Despite these challenges, Richard emphasizes that with professional leadership and careful preparation, organizations can navigate through these storms successfully. Next week, we’ll dive into actionable steps to ensure your nonprofit thrives even in tough times.
