Have you ever heard the name Thurl Ravenscroft? It might not ring a bell immediately, but I’m willing to bet you know his voice. Thurl Ravenscroft was the booming bass behind some of the most iconic characters in American pop
Have you seen the new holiday-themed ad from Chevrolet? If not, I highly recommend watching it here. It’s a touching story that will definitely pull at your heartstrings, and it serves as a powerful example of how nostalgia can be
Do you remember the magic of that first snowfall as a child? The excitement, the wonder, and the joy of a world transformed by a blanket of white? Whether you experienced it firsthand or through the eyes of your own
Remember the iconic line from the movie Apollo 13, “Houston, we have a problem”? It’s a simple statement, but it packs a powerful punch, immediately conveying the urgency and seriousness of the situation. In the world of fundraising, identifying and
When you ask a prospective supporter for a contribution, one of the most common and reasonable questions you might face is, “Why now?” As Tom Ahern, a leading expert in fundraising communications, suggests; a powerful response to this question might
In the world of fundraising, one of the most effective frameworks you can use to engage donors is surprisingly simple: Identify a problem, and present your solution. This approach, advocated by fundraising pioneer Richard Viguerie, cuts to the heart of
In the world of fundraising, the key to unlocking generous contributions lies in one simple question: What’s your offer? Why should someone part with their hard-earned money to support your cause? The answer to this question is your offer –
When it comes to crafting a successful fundraising campaign, it’s easy to get caught up in the appeal of a well-crafted offer or the visual impact of creative design. But what if I told you that neither of these is
In today’s fast-paced world, we’re all bombarded with countless demands on our time and attention. Whether it’s emails, social media notifications, or ads, it’s easy to feel overwhelmed. As fundraisers and marketers, this reality presents a unique challenge: how do
In fundraising, casting a wide net isn’t always the best strategy. Just like in fishing, where you cast your line matters just as much—if not more—than the bait you use. To maximize your fundraising efforts, you need to ensure you’re
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