“You were right about Maddie and Sam,” Ponos said to Malcolm Triestodowell, president of PRoGI. “Over the years, the Gottrocks have been incredibly generous donors.” This conversation between Ponos, the VP for Development, and Malcolm reflects a key insight that
Do you know about Stew Leonard’s, the supermarket chain hailed as the “Disneyland of Dairy Stores”? With just seven locations across Connecticut, New York, and New Jersey, Stew Leonard’s has cultivated an almost cult-like following among its customers. Why? One
Do you know the lifetime value of your donors? Understanding your Donor Lifetime Value (LTV) is key to unlocking tremendous growth for your fundraising efforts. With this knowledge, you can develop effective strategies that maximize the long-term value of every
Do you remember Ponos? She’s the dedicated VP for Development at the fictional nonprofit, PRoGI (Paving the Road with Good Intentions). Recently, Ponos faced a major challenge—defending her new-donor acquisition strategy to a skeptical board member, Maddie Gottrocks. Thanks to
Have you ever been ghosted by a donor? It’s frustrating, especially when you don’t know why they stopped giving. This phenomenon is more common than you might think—many organizations struggle to keep donors engaged after their first contribution. In fact,
You’ve probably heard the saying, “You can lead a horse to water, but you can’t make him drink.” But what if you could make him want to drink? Enter the concept of “salting the oats.” In fundraising, this idea translates
Have you ever received a thank-you note that really made an impression? A genuine, thoughtful message that stayed with you long after you read it? That’s the kind of thank-you that builds Donor Lifetime Value. In fundraising, your first interaction
What if your organization had 125 million loyal supporters, paying $60 to $120 annually, and 90% of them renewed their commitment year after year? That’s the kind of success we’re talking about when we look at Costco—a brand that has
In your everyday fundraising and marketing efforts, what do you think is holding you back from achieving transformational success? Is it knowing what to do? Or is it knowing how to do it? Perhaps it’s both. Understanding these barriers is
When it comes to donor stewardship, small gestures can yield big results. In the case of Morton Blackwell, the president of the Leadership Institute, a simple jar of honey turned out to be a powerful tool for donor cultivation, inspiring
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