When it comes to cultivating long-term donor relationships, one size does not fit all. The most successful fundraisers know that creating personal donor journeys, tailored to each individual’s goals and passions, is key to fostering loyalty and maximizing impact. But
When it comes to your fundraising efforts, have you ever wondered: What’s the right amount to ask from a prospective donor? Should you ask an existing donor to introduce you to her friends and associates? What’s the least amount you
President Harry Truman once famously exclaimed, “Just give me a one-handed economist!” His frustration came from seeking advice and only receiving ambiguous answers. In the world of fundraising, this dilemma is all too familiar. Many times, the response we get
“Mass envenomation”—that’s what happens when you disturb a hornet’s nest, and apparently, that’s exactly what I did with last week’s Fundraising Tip. The topic of donor communications, specifically the advice from Jeff Brooks, seems to have struck a nerve. In
There’s no denying that storm clouds are forming on the fundraising horizon, leaving many of us asking: How concerned should we be? As you’ve likely seen, current trends point to a challenging climate for fundraising, but don’t worry—there’s still a
In fundraising, activity alone is not enough. It doesn’t matter if you had a great donor meeting or an impressive event—what matters is whether you got the commitment. As my mentor, Dino Cortopassi, a highly successful agribusinessman, would ask, “Did
As summer fades and we approach the fall season, it’s a natural time to reflect on the past few months and prepare for the final stretch of the year. In Northern Virginia, where I’m writing this, we’ve hit what we
When we think of Jimmy Buffett, we might picture sun, fun, and laid-back music like Margaritaville or Come Monday. But Buffett’s legacy goes far beyond his music—it’s a masterclass in marketing. With his unique blend of tropical rock and the
In the world of fundraising, sometimes the best solutions are the most obvious. As Robert Updegraff highlights in his classic work, Obvious Adams, the ability to see and do the obvious is a skill we often overlook. This principle is
In the world of fundraising, it’s easy to get caught up in thinking about your own goals and objectives. But the most successful campaigns are the ones that focus on the donor—on how they benefit from supporting your cause. At
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