Do you remember Ponos? She’s the dedicated VP for Development at the fictional nonprofit, PRoGI (Paving the Road with Good Intentions). Recently, Ponos faced a major challenge—defending her new-donor acquisition strategy to a skeptical board member, Maddie Gottrocks. Thanks to
Have you ever been ghosted by a donor? It’s frustrating, especially when you don’t know why they stopped giving. This phenomenon is more common than you might think—many organizations struggle to keep donors engaged after their first contribution. In fact,
You’ve probably heard the saying, “You can lead a horse to water, but you can’t make him drink.” But what if you could make him want to drink? Enter the concept of “salting the oats.” In fundraising, this idea translates
Have you ever received a thank-you note that really made an impression? A genuine, thoughtful message that stayed with you long after you read it? That’s the kind of thank-you that builds Donor Lifetime Value. In fundraising, your first interaction
What if your organization had 125 million loyal supporters, paying $60 to $120 annually, and 90% of them renewed their commitment year after year? That’s the kind of success we’re talking about when we look at Costco—a brand that has
In your everyday fundraising and marketing efforts, what do you think is holding you back from achieving transformational success? Is it knowing what to do? Or is it knowing how to do it? Perhaps it’s both. Understanding these barriers is
When it comes to donor stewardship, small gestures can yield big results. In the case of Morton Blackwell, the president of the Leadership Institute, a simple jar of honey turned out to be a powerful tool for donor cultivation, inspiring
When it comes to cultivating long-term donor relationships, one size does not fit all. The most successful fundraisers know that creating personal donor journeys, tailored to each individual’s goals and passions, is key to fostering loyalty and maximizing impact. But
When it comes to your fundraising efforts, have you ever wondered: What’s the right amount to ask from a prospective donor? Should you ask an existing donor to introduce you to her friends and associates? What’s the least amount you
President Harry Truman once famously exclaimed, “Just give me a one-handed economist!” His frustration came from seeking advice and only receiving ambiguous answers. In the world of fundraising, this dilemma is all too familiar. Many times, the response we get
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