“Mass envenomation”—that’s what happens when you disturb a hornet’s nest, and apparently, that’s exactly what I did with last week’s Fundraising Tip. The topic of donor communications, specifically the advice from Jeff Brooks, seems to have struck a nerve. In
There’s no denying that storm clouds are forming on the fundraising horizon, leaving many of us asking: How concerned should we be? As you’ve likely seen, current trends point to a challenging climate for fundraising, but don’t worry—there’s still a
In fundraising, activity alone is not enough. It doesn’t matter if you had a great donor meeting or an impressive event—what matters is whether you got the commitment. As my mentor, Dino Cortopassi, a highly successful agribusinessman, would ask, “Did
As summer fades and we approach the fall season, it’s a natural time to reflect on the past few months and prepare for the final stretch of the year. In Northern Virginia, where I’m writing this, we’ve hit what we
When we think of Jimmy Buffett, we might picture sun, fun, and laid-back music like Margaritaville or Come Monday. But Buffett’s legacy goes far beyond his music—it’s a masterclass in marketing. With his unique blend of tropical rock and the
In the world of fundraising, sometimes the best solutions are the most obvious. As Robert Updegraff highlights in his classic work, Obvious Adams, the ability to see and do the obvious is a skill we often overlook. This principle is
In the world of fundraising, it’s easy to get caught up in thinking about your own goals and objectives. But the most successful campaigns are the ones that focus on the donor—on how they benefit from supporting your cause. At
In the world of fundraising, there’s one fundamental activity that lays the foundation for everything else: prospecting. It’s where the seeds are planted, and without it, the rest of your fundraising efforts will struggle to take root. So, why should
When we think about fundraising, it’s easy to focus on the ask. After all, as I’ve mentioned before, asking is the fundamental building block of our work. But as we step back and consider what truly drives our efforts, it
In the world of fundraising, asking for a mega gift is both an art and a science. It requires careful planning, deep understanding, and, most importantly, a readiness to truly dig into the “Why” behind your donor’s response. Whether the
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