In the world of fundraising, there’s one fundamental activity that lays the foundation for everything else: prospecting. It’s where the seeds are planted, and without it, the rest of your fundraising efforts will struggle to take root. So, why should
When we think about fundraising, it’s easy to focus on the ask. After all, as I’ve mentioned before, asking is the fundamental building block of our work. But as we step back and consider what truly drives our efforts, it
In the world of fundraising, asking for a mega gift is both an art and a science. It requires careful planning, deep understanding, and, most importantly, a readiness to truly dig into the “Why” behind your donor’s response. Whether the
In the world of fundraising, there are two powerful forces that can make or break your campaign: urgency and momentum. These forces are not just buzzwords; they are the catalysts that can drive your fundraising efforts from good to great.
It’s the perfect time to reflect on the importance of gratitude and stewardship in fundraising. These two elements, when combined effectively, can make all the difference in nurturing long-term relationships with your donors. But what does it really mean to
I want to ask you a question: Do you have a dream? A Big Hairy Audacious Goal (BHAG) that drives you and your organization forward? A BHAG is more than just a lofty ambition. It’s a powerful vision that rallies
Have you ever heard of a “BHAG”? It stands for Big Hairy Audacious Goal—a concept introduced by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies. A BHAG is not just any goal;
In a world that often feels overwhelmed by troubles, the nonprofits that thrive are those that offer hope – a lifeline that donors are eager to grasp. This idea, shared by fundraising expert Mal Warwick, underscores a vital principle: when
Remember Aesop’s fable, The Lion and the Mouse? It’s a timeless story that teaches us how acts of kindness can come full circle in unexpected ways. But what if I told you this simple fable also holds a profound lesson
You’ve likely heard the saying, “Birds of a feather flock together.” It’s an age-old proverb that highlights a simple truth: people with similar interests tend to stick together. In the world of fundraising, this concept is particularly powerful when it
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