In the crowded landscape of fundraising, grabbing your donor’s attention quickly is crucial. In fact, you’ve only got about 3 seconds to convince someone holding your letter that it’s worth their time. That’s where the power of mystery and curiosity
In the world of direct mail fundraising, first impressions matter—a lot. Imagine this: your carefully crafted letter, filled with compelling stories and an urgent call to action, is ready to be sent out. But here’s the catch: before anyone even
When it comes to direct mail fundraising, one of the most important elements of your campaign might be the one you spend the least time thinking about: the teaser copy on your envelope. It’s easy to focus on the contents
Introduction: The story of my meeting with Mrs. Martha Randolph is one that left a lasting impression on me, not just for its unique circumstances but for the lessons it offers in the art of donor communication. In last week’s
Introduction: Last Friday morning, in San Francisco’s Financial District, I experienced something I didn’t expect, even for a city known for its surprises. As I walked down the steep incline of Clay Street, heading toward the Transamerica Pyramid, I suddenly
Introduction: As a fundraiser, does the idea that there’s no shortage of money, only a shortage of ideas, strike a chord with you? This insight, credited to the legendary nonprofit marketer Jerry Huntsinger, challenges us to rethink how we approach
Introduction: In the world of fundraising, few names carry as much weight as Jerry Panas. A beloved figure known for his unparalleled expertise and warm, encouraging manner, Jerry left an indelible mark on the field. When our mutual friend Malin
Introduction: Do you feel confident when speaking to a group? Are you able to connect with your audience and persuade them to embrace your point of view? If not, you’re not alone. Effective communication is an essential skill for leaders,
Introduction: We’ve all experienced it—those catchy tunes that get stuck in our heads and refuse to leave. Whether it’s a classic jingle from a well-known brand or an annoyingly persistent tune, these melodies have a way of embedding themselves into
Introduction: Crafting effective donor communication is both an art and a science. It’s easy to overcomplicate the process, but sometimes, the most impactful messages are those that are simple, direct, and heartfelt. Let’s explore what makes donor communication effective, drawing
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