Introduction: Crafting effective donor communication is both an art and a science. It’s easy to overcomplicate the process, but sometimes, the most impactful messages are those that are simple, direct, and heartfelt. Let’s explore what makes donor communication effective, drawing
Introduction: Feasibility studies have long been a cornerstone of major fundraising campaigns, offering insights into potential donor support and providing a roadmap for success. But as times change, so do the tools and methods we rely on. This raises an
Introduction: When it comes to fundraising, the principles of marketing are more relevant than ever. A key component of any successful marketing strategy is the ability to clearly articulate the benefits of your offer. This concept doesn’t just apply to
Introduction: Fundraising can often feel like navigating uncharted waters. Whether you’re asking for a modest donation or a significant gift, the process can be daunting without a clear roadmap. But what if there was a blueprint—a step-by-step guide that could
Introduction: We all have those unforgettable customer service stories—both good and bad. How we are treated leaves a lasting impression, shaping our perception of a brand. In the world of fundraising, this principle is just as crucial. Creating a strong
Introduction: When it comes to fundraising, there’s a huge leap from asking for $5,000 to asking for $5,000,000—or even more. It’s enough to make any fundraiser gulp, but those mega gifts are often what can truly transform an organization’s impact.
Introduction: As the world navigates unprecedented challenges, fundraisers everywhere are asking the same crucial questions: What’s working in fundraising right now? What should we be doing differently? With uncertainty looming large, it’s more important than ever to adapt, innovate, and
Introduction: As 2020 unfolds with its endless twists and turns, we find ourselves asking yet again: Could this year get any crazier? With the U.S. presidential election seemingly pointing toward a Biden victory and the potential for a divided government,
Introduction: How do you get your donor’s attention in an over-communicated world? Picture this: a generous donor from Cedar Rapids, Iowa, receives a letter all the way from Latvia. It wasn’t the expected solicitation but a heartfelt note from a
Introduction When you’re sitting down with a prospective donor, how much time do you spend explaining your organization’s entire mission? Versus honing in on a specific project or initiative that directly impacts them? Too often, fundraisers complicate their message, trying
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