Patrick Henry played an indispensable role in the fight for America’s independence. And that’s because he was a highly effective communicator. Knowing Your Audience First, Henry understood that knowing your audience is crucial. He used words, terms, and phrases that
We just can’t help ourselves. Across the globe, it’s the same story—when someone acts generously towards us, we feel compelled to return the favor. This is what the esteemed social psychologist Dr. Robert Cialdini calls the principle of reciprocity. When
What’s not to like? People prefer to say yes to those they like. This is how social psychologist Robert Cialdini defines one of his six principles of persuasion: Liking. According to Cialdini, we tend to like—and therefore agree with—people who
We’ve all heard it before. “You haven’t changed a bit!” Maybe it was at a school reunion. Or perhaps at a wedding with old family friends. With a former co-worker you haven’t seen in twenty years. But how did that
Question Authority. You’ve probably seen that slogan on bumper stickers or T-shirts, often with a rebellious undertone. It was a rallying cry during the Vietnam War protest movement in the 1960s. But while questioning authority is sometimes necessary, the truth
Ready for Some More Math? Let’s use the example of a shoe salesman who finds more value in a second-time buyer than a first-time buyer. The logic is simple: a second-time buyer is much more likely to return for a
Focus on Retention? When it comes to fundraising, many organizations place a strong emphasis on acquiring new donors. And while acquisition is important, there’s something even smarter about focusing on retention. Let’s start with the math. Consider the analogy of
Do You Communicate Like a Leader? We all know that words are powerful. But did you know that unspoken signals—like posture, pacing, and pauses—can predict the success of your communication with astonishing accuracy? According to researchers at MIT, these nonverbal
Do You Communicate Like a Leader? When we think about effective communication, we often focus on the words we say. But there’s so much more to it than that. True leadership communication combines spoken words with powerful, nonverbal cues—signals that
Is Direct Mail Really the Worst? You’ve probably heard the criticism. Direct mail is outdated, inefficient, and not worth the investment. But before you dismiss it entirely, let’s borrow a line from Winston Churchill: “It’s the worst form of fundraising,
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