Is Direct Mail Really the Worst? You’ve probably heard the criticism. Direct mail is outdated, inefficient, and not worth the investment. But before you dismiss it entirely, let’s borrow a line from Winston Churchill: “It’s the worst form of fundraising,
…meant a day full of syrup and great lessons in marketing. What does this mean? Let’s explore. In a competitive world where it’s tough to stand out, positioning is the key to success. It’s how organizations carve out their unique
“I love giving clubs!” That was the subject line of Rick’s memo. It grabbed my attention immediately, but little did I know just how much that memo would transform not only my life but the lives of so many others.
Why prospecting? If we really want to supercharge our fundraising efforts, why should prospecting be the first thing we focus on? Prospecting is the foundation from which all other fundraising efforts grow. It’s the seed that brings in new donors,
Why prospect? It’s a question that comes up often. And the answer is always the same: Why not? Prospecting is one of the most effective ways to supercharge your fundraising efforts. If there’s one thing you can do this year
What’s the best approach? What’s the best structure? How do you organize your stories in a way that truly resonates with your audience and moves them to action? These are questions that many of us grapple with. Because storytelling isn’t
Introduction: “Question Authority.” It’s a phrase you’ve likely heard before—perhaps during the spirited times of the 1960s or even today, as it lingers on bumper stickers and t-shirts. And while there’s wisdom in questioning from time to time, there’s also
Introduction: “You haven’t changed a bit!” How many times have you heard that phrase at a school reunion, a wedding with old family friends, or when catching up with a former colleague after many years? It’s often said as a
Introduction: “What’s not to like?” We’ve all heard this phrase before, often said with a smile when someone is particularly charming or agreeable. But beneath the casual tone lies a profound truth about human behavior: people are more inclined to
Fundraising can be a transformative process for nonprofits, enabling them to expand their reach and impact. However, diving headfirst into fundraising without a solid foundation can lead to frustration and missed opportunities. Before you get started, it’s essential to establish
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