The recent Virginia governor’s race provided more than just political insights; it served as a masterclass in marketing, showing how understanding human behavior can influence outcomes. It’s a case study worth examining for anyone involved in fundraising or leadership. The
For many, November is one of the most nostalgic and heartwarming months of the year. Nestled between the spooky thrills of Halloween and the festive rush of Christmas, November carries its own special charm, evoking memories of tradition, reflection, and
As we enter the season of gratitude and reflection, I’ve got a small favor to ask—something that could be a quick but meaningful contribution to our shared community. It’s about selecting the winner for this year’s Favorite Thanksgiving Memories contest.
For the First Prize in this year’s Favorite Thanksgiving Memories contest, the readers have spoken! A big congratulations to David Ridenour for his heartfelt story titled “Three Thanksgiving Miracles.” His touching narrative resonated with many, earning him a solid plurality
Giving Tuesday. Are you pro or con? Do you embrace the concept and see rewards for your cause, or do you find it more of a nuisance, struggling to stand out among the noise? Maybe you’re on the fence, not
As we approach a pivotal time of year for fundraising, you’re likely asking yourself: Is it more important to be asking as much as possible? Or is it time to lean into your brand and focus on long-term engagement? The
It’s a tale of bold vision, entrepreneurship, and the power of brand. The Franzia family, Italian immigrants to California in the early 20th century, set the stage for a business legacy that would shape the world of wine—and offers profound
Your brand is the key to whether you’ll not only survive but also thrive. In today’s world, where competition for attention is fierce, a strong brand is what separates success from failure. In last week’s tip, we discussed the story
In today’s crowded marketplace, standing out isn’t just important—it’s essential. But how do people make decisions about who to trust, support, or engage with? The answer isn’t that they choose the best or the most effective option. Instead, people go
Why? Because people go for what they perceive is best, not what actually is. Marketing is about perceptions, not products. This is why being first in a customer’s mind almost always means being perceived as the best. As pioneers like
TenX Strategies is rooted in a commitment to helping others, shaped by decades of mentorship from leaders who emphasized the importance of consistency, integrity, and transformational growth. These values now guide our approach to empowering nonprofit organizations
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