Fundraising often gets a bad reputation, sometimes viewed like a competitive sport or big-game hunt. We’ve all heard the stories—phrases like “Hit up Joe for the gala” or “Twist Sharon’s arm to support Frank’s campaign.” But this transactional approach to
For many of us, customer service is an important, if standard, part of business. But for entrepreneur Dino Cortopassi, it became the very cornerstone of his brand’s success. What started as a simple approach to customer interaction grew into something
Mega Gifts are game-changers. They aren’t just substantial financial contributions; they are defining commitments, often among the most consequential decisions a donor will make in their life. These gifts carry weight across every aspect of a donor’s legacy—alongside family, faith,
The concept of a “donor journey” represents the complete path an organization and a donor travel together. In the context of Mega Gifts, the journey begins with your current relationship and continues through to the moment the donor decides to
The best prospects for a Mega Gift are the people who get excited about solving BIG problems. It’s that straightforward. We don’t need to overcomplicate the process by creating endless criteria and checklists. Instead, let’s keep it simple: start with
We all know that there’s strength in numbers. As the old African proverb goes, “If you want to go fast, go alone. If you want to go far, go together.” In the world of major gift fundraising, this couldn’t be
That’s a BIG question—and it’s critical. In my view, the most essential part of securing a Mega Gift is initiating the Mega Gift discussion itself. And the reality is, if you don’t have the right programs or projects that naturally
The short answer is simple: a Mega Gift is a gift that is both consequential and transformational—for the donor and the organization alike. Yes, you’ve probably heard that before. Perhaps a dozen times, or maybe a hundred. But when it
The Virginia governor’s race provided more than just political insights. It served as a masterclass in marketing, showing how understanding human behavior can influence outcomes. The race is a case study worth examining for anyone involved in fundraising or leadership.
For many, November is one of the most nostalgic and heartwarming months of the year. Nestled between the spooky thrills of Halloween and the festive rush of Christmas, November carries its own special charm, evoking memories of tradition, reflection, and
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