That’s the question I posed to Jerry Linzy, the longtime business partner of the great Jerry Panas, who helped raise billions for nonprofits worldwide. Jerry’s response was simple but powerful: “It’s critically important. Major donors give to bold, heroic, and
And you’re leaving money on the table as a result. What am I talking about? I’m referring to the failure to highlight a special project or initiative to your prospective donors. It’s one of the most common mistakes nonprofits make,
They want to invest in bold, exciting, and inspiring ventures. How do you react to this bit of sage fundraising wisdom? It’s a valuable insight from Jerry Panas, one of the greatest fundraisers of all time. His statement reminds us
It’s quite the story—how Mahalia Jackson helped change the course of history. On August 28, 1963, the Reverend Martin Luther King Jr. was delivering closing remarks at the March on Washington. The crowd of over 250,000 people had gathered at
Earlier this year something special happened. United Airlines recognized me for flying 2,000,000 lifetime miles since 1986. Yes, that’s a lot of donor visits over the years. However, the bigger story is how United Airlines chose to handle the recognition.
This year’s game was certainly exciting, but what about the ads? How many do you remember? More importantly, did any of them move you to take action? Super Bowl ads have become a cultural phenomenon, known for humor, special effects,
Is it possible that you could use television to supercharge your fundraising? Could TV help you Go Big!, allowing you to promote a special project or initiative to your generous supporters? It’s not as crazy as you might think. While
On a pivotal day in 1976, Ronald Reagan’s presidential campaign, on the brink of running out of funds, took a bold gamble. With the last of its resources, the campaign purchased 30 minutes of television airtime to broadcast a direct
Imagine a donor saying to you, “I always get the idea with you guys, that with your ideas and my money, we can go a long way.” How would you respond? This sentiment, shared by a frustrated donor, highlights a
If you’re seeing an abundance of acorns this year, you’re not alone. Where I live, acorns are covering everything. It’s what’s known as a “mast year,” where oak trees produce an unusually large crop of acorns. These years don’t happen
TenX Strategies is rooted in a commitment to helping others, shaped by decades of mentorship from leaders who emphasized the importance of consistency, integrity, and transformational growth. These values now guide our approach to empowering nonprofit organizations
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