It’s quite the story—how Mahalia Jackson helped change the course of history. On August 28, 1963, the Reverend Martin Luther King Jr. was delivering closing remarks at the March on Washington. The crowd of over 250,000 people had gathered at
Earlier this year something special happened. United Airlines recognized me for flying 2,000,000 lifetime miles since 1986. Yes, that’s a lot of donor visits over the years. However, the bigger story is how United Airlines chose to handle the recognition.
This year’s game was certainly exciting, but what about the ads? How many do you remember? More importantly, did any of them move you to take action? Super Bowl ads have become a cultural phenomenon, known for humor, special effects,
Is it possible that you could use television to supercharge your fundraising? Could TV help you Go Big!, allowing you to promote a special project or initiative to your generous supporters? It’s not as crazy as you might think. While
On a pivotal day in 1976, Ronald Reagan’s presidential campaign, on the brink of running out of funds, took a bold gamble. With the last of its resources, the campaign purchased 30 minutes of television airtime to broadcast a direct
Imagine a donor saying to you, “I always get the impression with you guys, that with your ideas and my money, we can go a long way.” How would you respond? This sentiment, shared by a frustrated donor, highlights a
Several years ago we had a “mast year” here in Virginia. That’s when oak trees produce an unusually large crop of acorns. These years don’t happen often, but when they do, it’s hard to miss the impact. The conditions have
“People don’t care how much you know until they know how much you care.” This quote, often attributed to Theodore Roosevelt, speaks volumes about the importance of first impressions. In the world of Mega Gift fundraising, where relationships and trust
As fundraisers, we’re often inspired by the timeless stories and traditions that bring us together. For many of us, the tale of It’s the Great Pumpkin, Charlie Brown evokes a sense of nostalgia and warmth. It’s a story that has
Fundraising is more than just asking for money—it’s about inspiring action. As we continue our journey through the 14 Steps of Successful Mega Gift Fundraising, we arrive at a critical juncture: understanding the magic behind why donors give. As legendary
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