“People don’t care how much you know until they know how much you care.” This quote, often attributed to Theodore Roosevelt, speaks volumes about the importance of first impressions. In the world of mega gift fundraising, where relationships and trust
As fundraisers, we’re often inspired by the timeless stories and traditions that bring us together. For many of us, the tale of It’s the Great Pumpkin, Charlie Brown evokes a sense of nostalgia and warmth. It’s a story that has
Fundraising is more than just asking for money—it’s about inspiring action. As we continue our journey through the 14 Steps of Successful Mega Gift Fundraising, we arrive at a critical juncture: understanding the magic behind why donors give. As legendary
Have you ever heard the name Thurl Ravenscroft? It might not ring a bell immediately, but I’m willing to bet you know his voice. Thurl Ravenscroft was the booming bass behind some of the most iconic characters in American pop
Have you seen the new holiday-themed ad from Chevrolet? If not, I highly recommend watching it here. It’s a touching story that will definitely pull at your heartstrings, and it serves as a powerful example of how nostalgia can be
Do you remember the magic of that first snowfall as a child? The excitement, the wonder, and the joy of a world transformed by a blanket of white? Whether you experienced it firsthand or through the eyes of your own
Remember the iconic line from the movie Apollo 13, “Houston, we have a problem”? It’s a simple statement, but it packs a powerful punch, immediately conveying the urgency and seriousness of the situation. In the world of fundraising, identifying and
When you ask a prospective supporter for a contribution, one of the most common and reasonable questions you might face is, “Why now?” Tom Ahern, a leading expert in fundraising communications, suggests that a powerful response to this question might
In the world of fundraising, one of the most effective frameworks you can use to engage donors is surprisingly simple: Identify a problem, and present your solution. This approach, advocated by fundraising pioneer Richard Viguerie, cuts to the heart of
In the world of fundraising, the key to unlocking generous contributions lies in one simple question: What’s your offer? Why should someone part with their hard-earned money to support your cause? The answer to this question is your offer –
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