In today’s fast-paced world, we’re all bombarded with countless demands on our time and attention. Whether it’s emails, social media notifications, or ads, it’s easy to feel overwhelmed. As fundraisers and marketers, this reality presents a unique challenge: how do
In fundraising, casting a wide net isn’t always the best strategy. Just like in fishing, where you cast your line matters just as much—if not more—than the bait you use. To maximize your fundraising efforts, you need to ensure you’re
Introduction: Eighty years ago, on June 6, 1944, one of the most significant military operations in history was launched—Operation Overlord, better known as D-Day. This event marked the largest seaborne invasion ever executed, with 160,000 Allied troops storming the beaches
When it comes to your fundraising efforts, have you ever wondered: What’s the right amount to ask from a prospective donor? Should you ask an existing donor to introduce you to her friends and associates? What’s the least amount you
There’s no denying that storm clouds are forming on the fundraising horizon, leaving many of us asking: How concerned should we be? As you’ve likely seen, current trends point to a challenging climate for fundraising, but don’t worry—there’s still a
In the world of fundraising, there’s one fundamental activity that lays the foundation for everything else: prospecting. It’s where the seeds are planted, and without it, the rest of your fundraising efforts will struggle to take root. So, why should
You’ve likely heard the saying, “Birds of a feather flock together.” It’s an age-old proverb that highlights a simple truth: people with similar interests tend to stick together. In the world of fundraising, this concept is particularly powerful when it
Introduction: Last Friday morning, in San Francisco’s Financial District, I experienced something I didn’t expect, even for a city known for its surprises. As I walked down the steep incline of Clay Street, heading toward the Transamerica Pyramid, I suddenly
Introduction: Fundraising can often feel like navigating uncharted waters. Whether you’re asking for a modest donation or a significant gift, the process can be daunting without a clear roadmap. But what if there was a blueprint—a step-by-step guide that could
…meant a day full of syrup and great lessons in marketing. What does this mean? Let’s explore. In a competitive world where it’s tough to stand out, positioning is the key to success. It’s how organizations carve out their unique
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