Unlimited Free Fundraising Resources

You’ve probably heard the saying, “You can lead a horse to water, but you can’t make him drink.” But what if you could make him want to drink? Enter the concept of “salting the oats.” In fundraising, this idea translates

Have you ever received a thank-you note that really made an impression? A genuine, thoughtful message that stayed with you long after you read it? That’s the kind of thank-you that builds Donor Lifetime Value. In fundraising, your first interaction