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The recent Virginia governor’s race provided more than just political insights; it served as a masterclass in marketing, showing how understanding human behavior can influence outcomes. It’s a case study worth examining for anyone involved in fundraising or leadership. The

For many, November is one of the most nostalgic and heartwarming months of the year. Nestled between the spooky thrills of Halloween and the festive rush of Christmas, November carries its own special charm, evoking memories of tradition, reflection, and

As we enter the season of gratitude and reflection, I’ve got a small favor to ask—something that could be a quick but meaningful contribution to our shared community. It’s about selecting the winner for this year’s Favorite Thanksgiving Memories contest.

For the First Prize in this year’s Favorite Thanksgiving Memories contest, the readers have spoken! A big congratulations to David Ridenour for his heartfelt story titled “Three Thanksgiving Miracles.” His touching narrative resonated with many, earning him a solid plurality

As we approach a pivotal time of year for fundraising, you’re likely asking yourself: Is it more important to be asking as much as possible? Or is it time to lean into your brand and focus on long-term engagement? The

It’s a tale of bold vision, entrepreneurship, and the power of brand. The Franzia family, Italian immigrants to California in the early 20th century, set the stage for a business legacy that would shape the world of wine—and offers profound

October 9, 2018. Five of us gathered in a conference room in Lodi, California, at the heart of the Central Valley’s agricultural hub. I had the privilege of sitting alongside two of my greatest mentors: Art Ciocca and Dino Cortopassi.

During a dinner in Orange County, California, my wife insisted I visit the restroom. Reluctantly, I went—and discovered something remarkable: a framed poster of old Italian proverbs signed by Dino Cortopassi of Stanislaus Food Products. Later, I shared this story

Dino Cortopassi’s presence at the annual Pizza Expo became legendary—not because of a flashy sales pitch but due to his authentic, relationship-driven approach to marketing. With his clever use of the “Four Horsemen of Marketing”—positioning, differentiation, benefit, and brand—Dino transformed

Yes, authenticity matters, and it’s one of the most critical aspects of connecting with your audience. When you communicate with genuine authenticity, you build trust, and trust strengthens your brand’s impact. Once you earn that trust, customers can become loyal