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I want to ask you a question: Do you have a dream? A Big Hairy Audacious Goal (BHAG) that drives you and your organization forward? A BHAG is more than

Have you ever heard of a “BHAG”? It stands for Big Hairy Audacious Goal—a concept introduced by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits

In a world that often feels overwhelmed by troubles, the nonprofits that thrive are those that offer hope – a lifeline that donors are eager to grasp. This idea, shared

Introduction: As a fundraiser, does the idea that there’s no shortage of money, only a shortage of ideas, strike a chord with you? This insight, credited to the legendary nonprofit

Introduction: In the world of fundraising, few names carry as much weight as Jerry Panas. A beloved figure known for his unparalleled expertise and warm, encouraging manner, Jerry left an

Introduction: Feasibility studies have long been a cornerstone of major fundraising campaigns, offering insights into potential donor support and providing a roadmap for success. But as times change, so do

Introduction: When it comes to fundraising, the principles of marketing are more relevant than ever. A key component of any successful marketing strategy is the ability to clearly articulate the

Introduction: We all have those unforgettable customer service stories—both good and bad. How we are treated leaves a lasting impression, shaping our perception of a brand. In the world of

Introduction: When it comes to fundraising, there’s a huge leap from asking for $5,000 to asking for $5,000,000—or even more. It’s enough to make any fundraiser gulp, but those mega

Introduction: As 2020 unfolds with its endless twists and turns, we find ourselves asking yet again: Could this year get any crazier? With the U.S. presidential election seemingly pointing toward