Dino Cortopassi, the visionary behind Stanislaus Food Products, demonstrated how authenticity and trust can transform a business into a powerful brand. His approach went beyond offering a superior product. It created an emotional connection with customers, turning them into raving
During a recent trip to Charleston, South Carolina, our family had the pleasure of taking a Gullah Tour led by Alphonso Brown. It was an eye-opening experience as we explored the history and culture of the Low Country, including a
Imagine a small, private liberal arts college with fewer than 1,500 students, tucked away in a rural setting. Now, imagine that same college with an endowment valued at over $900 million, raising more than $200 million in contributions annually, and
As we honor our mothers, it’s fitting to reflect on the foundation they helped us build. Just as they shaped our values, they also influenced the way we create and sustain our personal brands today. Much like how our moms
When it comes to successful nonprofit organizations, St. Jude Children’s Research Hospital stands out as one of the most remarkable. With over $2 billion in donations last year alone, St. Jude has transformed the way children with cancer are treated.
Could it be that during this period of high inflation and a looming recession… there’s an opportunity to improve your fundraising success? That might sound counterintuitive, but let’s dig into it. What Should Fundraisers Do Differently Right Now? In times
What am I talking about? I’m talking about the importance of continually prospecting for new donors. Even in challenging economic times. In fact, especially in challenging economic times. Systematic acquisition efforts are key to your long-term growth and success. Without
It’s not as crazy as it seems. In challenging times like these, making bold moves in fundraising can feel like paddling upstream, but it’s a strategy that can set you apart. Soon, you’ll appreciate just how smart you were to
In 2003, Stephen Clouse helped lead a monumental rescue campaign to revitalize George Washington’s historic home, Mount Vernon. The goal was to re-engage a disengaged audience and rebuild a declining donor base, a challenge requiring bold thinking and innovative strategies.
With the impending economic downturn, are you adjusting your fundraising plans—and revenue projections—accordingly? If not, you might be behind the curve. I recently had a conversation with Jerry Linzy, partner at Panas, Linzy & Partners, to get his advice on
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