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On a pivotal day in 1976, Ronald Reagan’s presidential campaign, on the brink of running out of funds, took a bold gamble. With the last of its resources, the campaign purchased 30 minutes of television airtime to broadcast a direct

If you’re looking to super-charge your donor acquisition and increase giving from your existing supporters, then consider the power of testing. It’s a game-changer. We’ve all seen unexpected trends. Many organizations experienced a surge in giving during challenging times, only

The Irish satirist Jonathan Swift once quipped, “He was a bold man who first ate an oyster.” It makes you wonder, doesn’t it? Who was the person brave enough to crack open that shell and take a chance on something

The Irish satirist Jonathan Swift once quipped, “He was a bold man who first ate an oyster.” It does make you wonder, doesn’t it? Who was that person brave enough to try something entirely new? Whether it’s cracking open an

If you want to stand out and attract a loyal donor base, you need a strategy that cuts through the noise. One principle that can help you achieve this is positioning—a key part of building a powerful brand. In last

You’re determined to Go Big with your cause, but there’s a challenge: limited resources. Where should you focus your precious fundraising dollars? According to renowned fundraiser Roger Craver, here are the probabilities: 60-70% chance of securing additional gifts from existing

Do you think Scrooge McDuck, the famously wealthy cartoon character, would be an easy target for fundraising? Maybe you’ve thought that fundraising is just about finding wealthy individuals who are sitting on piles of cash, ready to give. If only

“You were right about Maddie and Sam,” Ponos said to Malcolm Triestodowell, president of PRoGI. “Over the years, the Gottrocks have been incredibly generous donors.” This conversation between Ponos, the VP for Development, and Malcolm reflects a key insight that

Do you know about Stew Leonard’s, the supermarket chain hailed as the “Disneyland of Dairy Stores”? With just seven locations across Connecticut, New York, and New Jersey, Stew Leonard’s has cultivated an almost cult-like following among its customers. Why? One

Do you know the lifetime value of your donors? Understanding your Donor Lifetime Value (LTV) is key to unlocking tremendous growth for your fundraising efforts. With this knowledge, you can develop effective strategies that maximize the long-term value of every