Do you remember Ponos? She’s the dedicated VP for Development at the fictional nonprofit, PRoGI (Paving the Road with Good Intentions). Recently, Ponos faced a major challenge—defending her new-donor acquisition strategy to a skeptical board member, Maddie Gottrocks. Thanks to
What if your organization had 125 million loyal supporters, paying $60 to $120 annually, and 90% of them renewed their commitment year after year? That’s the kind of success we’re talking about when we look at Costco—a brand that has
When it comes to donor stewardship, small gestures can yield big results. In the case of Morton Blackwell, the president of the Leadership Institute, a simple jar of honey turned out to be a powerful tool for donor cultivation, inspiring
When it comes to cultivating long-term donor relationships, one size does not fit all. The most successful fundraisers know that creating personal donor journeys, tailored to each individual’s goals and passions, is key to fostering loyalty and maximizing impact. But
In fundraising, activity alone is not enough. It doesn’t matter if you had a great donor meeting or an impressive event—what matters is whether you got the commitment. As my mentor, Dino Cortopassi, a highly successful agribusinessman, would ask, “Did
As summer fades and we approach the fall season, it’s a natural time to reflect on the past few months and prepare for the final stretch of the year. In Northern Virginia, where I’m writing this, we’ve hit what we
When we think of Jimmy Buffett, we might picture sun, fun, and laid-back music like Margaritaville or Come Monday. But Buffett’s legacy goes far beyond his music—it’s a masterclass in marketing. With his unique blend of tropical rock and the
In the world of fundraising, sometimes the best solutions are the most obvious. As Robert Updegraff highlights in his classic work, Obvious Adams, the ability to see and do the obvious is a skill we often overlook. This principle is
When we think about fundraising, it’s easy to focus on the ask. After all, as I’ve mentioned before, asking is the fundamental building block of our work. But as we step back and consider what truly drives our efforts, it
I want to ask you a question: Do you have a dream? A Big Hairy Audacious Goal (BHAG) that drives you and your organization forward? A BHAG is more than just a lofty ambition. It’s a powerful vision that rallies
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