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Have you ever heard of a “BHAG”? It stands for Big Hairy Audacious Goal—a concept introduced by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies. A BHAG is not just any goal;

In a world that often feels overwhelmed by troubles, the nonprofits that thrive are those that offer hope – a lifeline that donors are eager to grasp. This idea, shared by fundraising expert Mal Warwick, underscores a vital principle: when

Introduction: As a fundraiser, does the idea that there’s no shortage of money, only a shortage of ideas, strike a chord with you? This insight, credited to the legendary nonprofit marketer Jerry Huntsinger, challenges us to rethink how we approach

Introduction: In the world of fundraising, few names carry as much weight as Jerry Panas. A beloved figure known for his unparalleled expertise and warm, encouraging manner, Jerry left an indelible mark on the field. When our mutual friend Malin

Introduction: Feasibility studies have long been a cornerstone of major fundraising campaigns, offering insights into potential donor support and providing a roadmap for success. But as times change, so do the tools and methods we rely on. This raises an

Introduction: When it comes to fundraising, the principles of marketing are more relevant than ever. A key component of any successful marketing strategy is the ability to clearly articulate the benefits of your offer. This concept doesn’t just apply to

Introduction: We all have those unforgettable customer service stories—both good and bad. How we are treated leaves a lasting impression, shaping our perception of a brand. In the world of fundraising, this principle is just as crucial. Creating a strong

Introduction: When it comes to fundraising, there’s a huge leap from asking for $5,000 to asking for $5,000,000—or even more. It’s enough to make any fundraiser gulp, but those mega gifts are often what can truly transform an organization’s impact.

Introduction: As 2020 unfolds with its endless twists and turns, we find ourselves asking yet again: Could this year get any crazier? With the U.S. presidential election seemingly pointing toward a Biden victory and the potential for a divided government,

Introduction: How do you get your donor’s attention in an over-communicated world? Picture this: a generous donor from Cedar Rapids, Iowa, receives a letter all the way from Latvia. It wasn’t the expected solicitation but a heartfelt note from a