Unlimited Free Fundraising Resources

Introduction When you’re sitting down with a prospective donor, how much time do you spend explaining your organization’s entire mission? Versus honing in on a specific project or initiative that directly impacts them? Too often, fundraisers complicate their message, trying

The Investment Paradox: A Closer Look The “investment paradox” refers to the contradictory attitude that many stakeholders have towards the cost of fundraising. On one hand, they demand high returns in terms of donor engagement and revenue generation. On the

We just can’t help ourselves. Across the globe, it’s the same story—when someone acts generously towards us, we feel compelled to return the favor. This is what the esteemed social psychologist Dr. Robert Cialdini calls the principle of reciprocity. When

What’s not to like? People prefer to say yes to those they like. This is how social psychologist Robert Cialdini defines one of his six principles of persuasion: Liking. According to Cialdini, we tend to like—and therefore agree with—people who

Question Authority. You’ve probably seen that slogan on bumper stickers or T-shirts, often with a rebellious undertone. It was a rallying cry during the Vietnam War protest movement in the 1960s. But while questioning authority is sometimes necessary, the truth

Do You Communicate Like a Leader? We all know that words are powerful. But did you know that unspoken signals—like posture, pacing, and pauses—can predict the success of your communication with astonishing accuracy? According to researchers at MIT, these nonverbal

Do You Communicate Like a Leader? When we think about effective communication, we often focus on the words we say. But there’s so much more to it than that. True leadership communication combines spoken words with powerful, nonverbal cues—signals that

Why prospecting? If we really want to supercharge our fundraising efforts, why should prospecting be the first thing we focus on? Prospecting is the foundation from which all other fundraising efforts grow. It’s the seed that brings in new donors,

Why prospect? It’s a question that comes up often. And the answer is always the same: Why not? Prospecting is one of the most effective ways to supercharge your fundraising efforts. If there’s one thing you can do this year

Introduction:  “You haven’t changed a bit!” How many times have you heard that phrase at a school reunion, a wedding with old family friends, or when catching up with a former colleague after many years? It’s often said as a