Once critical component of creating an effective Capital Campaign, is developing a compelling Case for Support. Here is a step-by-step approach drawn from insights shared by Jerry Linzy, Executive Partner Emeritus of Jerold Panas, Linzy & Partners. A Case for
Fundraising often gets a bad reputation, sometimes viewed like a competitive sport or big-game hunt. We’ve all heard the stories—phrases like “Hit up Joe for the gala” or “Twist Sharon’s arm to support Frank’s campaign.” But this transactional approach to
When you ask a prospective supporter for a contribution, one of the most common and reasonable questions you might face is, “Why now?” As Tom Ahern, a leading expert in fundraising communications, suggests; a powerful response to this question might
In the world of fundraising, one of the most effective frameworks you can use to engage donors is surprisingly simple: Identify a problem, and present your solution. This approach, advocated by fundraising pioneer Richard Viguerie, cuts to the heart of
In the world of fundraising, the key to unlocking generous contributions lies in one simple question: What’s your offer? Why should someone part with their hard-earned money to support your cause? The answer to this question is your offer –
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