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Introduction: As the world navigates unprecedented challenges, fundraisers everywhere are asking the same crucial questions: What’s working in fundraising right now? What should we be doing differently? With uncertainty looming large, it’s more important than ever to adapt, innovate, and

Patrick Henry played an indispensable role in the fight for America’s independence. And that’s because he was a highly effective communicator. Knowing Your Audience First, Henry understood that knowing your audience is crucial. He used words, terms, and phrases that

We’ve all heard it before. “You haven’t changed a bit!” Maybe it was at a school reunion. Or perhaps at a wedding with old family friends. With a former co-worker you haven’t seen in twenty years. But how did that

Ready for Some More Math? Let’s use the example of a shoe salesman who finds more value in a second-time buyer than a first-time buyer. The logic is simple: a second-time buyer is much more likely to return for a

Focus on Retention? When it comes to fundraising, many organizations place a strong emphasis on acquiring new donors. And while acquisition is important, there’s something even smarter about focusing on retention. Let’s start with the math. Consider the analogy of

Is Direct Mail Really the Worst? You’ve probably heard the criticism. Direct mail is outdated, inefficient, and not worth the investment. But before you dismiss it entirely, let’s borrow a line from Winston Churchill: “It’s the worst form of fundraising,

“I love giving clubs!” That was the subject line of Rick’s memo. It grabbed my attention immediately, but little did I know just how much that memo would transform not only my life but the lives of so many others.

Introduction:  “Question Authority.” It’s a phrase you’ve likely heard before—perhaps during the spirited times of the 1960s or even today, as it lingers on bumper stickers and t-shirts. And while there’s wisdom in questioning from time to time, there’s also

Creating a successful fundraising campaign begins with a strong, clear vision that acts as a guiding star for your organization. At TenX Strategies, we believe that the foundation of effective fundraising lies in a well-thought-out plan and a deep sense