Introduction: As 2020 unfolds with its endless twists and turns, we find ourselves asking yet again: Could this year get any crazier? With the U.S. presidential election seemingly pointing toward a Biden victory and the potential for a divided government, nonprofit organizations are left wondering what all this political turbulence means for fundraising efforts in the coming months.
The Uncertainty of 2020: What Does It Mean for Fundraising?
The year 2020 has been a whirlwind of challenges—from the global pandemic to social unrest, to economic instability. Now, with the election results hanging in the balance and potential Senate control determined by two runoff races in Georgia, the uncertainty is palpable. How does this affect nonprofit fundraising, and how should your organization prepare?
The Investment Paradox: A Lesson in Prioritizing Effectiveness Over Cost
One crucial concept to consider during these uncertain times is what Roger Craver refers to as the “investment paradox.” This idea highlights the tendency to scorn fundraising costs even when those investments yield superior results. As you strategize for year-end fundraising and beyond, it’s important to remember that effective fundraising often requires thoughtful investment, even if the costs seem high upfront.
Applying Mises’ Model of Human Action to Fundraising Strategy
As we navigate this unpredictable landscape, returning to fundamental principles can offer clarity. Ludwig von Mises’ Model of Human Action provides a simple yet powerful framework for evaluating your fundraising approach:
- Identify the Problem: What is the pressing issue or threat your organization is addressing? Is it something that resonates with your target audience?
- Offer a Credible Solution: Does your solution convincingly address the problem? Will it lead to tangible, positive outcomes?
- Establish Credibility: Is your organization seen as capable of delivering on its promises? Do your supporters believe that with the right resources, you can achieve success?
Staying Focused Amid Distractions
In a year where headlines are dominated by monumental issues—elections, the pandemic, and economic turmoil—how do you ensure your message cuts through the noise? By aligning your fundraising appeals with the concerns and aspirations of your supporters, you can create a compelling value proposition that resonates, even in a crowded marketplace.
Preparing for the Future: Learning from the Experts
As you plan for the future, consider leveraging insights from seasoned experts like Roger Craver and Richard Viguerie. Both have decades of experience navigating political and economic shifts while leading successful fundraising campaigns for their respective causes. Their wisdom can provide valuable guidance as you adapt to the current environment and seek out new opportunities.
Conclusion: A Simple Framework for Complex Times
In these chaotic times, it’s easy to feel overwhelmed. However, by returning to simple, time-tested frameworks like Mises’ Model of Human Action, you can maintain clarity and focus in your fundraising strategy. This approach will not only help you weather the current storm but also position your organization for long-term success.
