Many of us in the fundraising world often talk about “Going Big.” But what does that actually look like in practice? How do we go beyond the typical donor relationship and build partnerships that can create transformative impact for our organizations?
It involves intentional and thoughtful engagement—building meaningful partnerships through consistency, shared purpose, and mutual respect.
Here are six key elements for “Going Big” in fundraising.
- Focus on Relationships First: The initial connection isn’t about making an ask. It’s about truly listening and discovering your donors’ values, motivations, and long-term goals. When you show genuine interest in their life experiences, they feel valued as partners rather than just as contributors.
- Offer Clear, Tangible Impact: Demonstrate the immediate effects of their contributions through smaller, focused initiatives. This allows donors to see the difference they’re making and builds a foundation for larger commitments. It begins to move donors beyond a transactional relationship and takes the first steps toward partnership.
- Engage Consistently: Keep donors connected and informed with regular updates, meetings, and opportunities to participate. This reinforces their importance to the organization, fosters a sense of ownership, and deepens the relationship.
- Involve the Donor’s Network: When a donor brings family or friends to events, or introduces their network to your cause, you’re reaching a new level of engagement. Encourage this involvement—it often leads to expanded support and lasting relationships that extend beyond individual contributions.
- Dream Big—Together: When you have a trusted, long-term donor, don’t be afraid to present a bold vision that reflects both your organization’s mission and the donor’s personal values. Transformational gifts are rooted in shared purpose and aligned goals. Such gifts aren’t just an investment—they’re a legacy.
- Be Strategic and Prepared: A major ask should be the result of careful planning and alignment among key stakeholders. The ask is not just about money. Show the donor that you value their leadership and that their gift will be instrumental in achieving an extraordinary impact.
Ready to Go Big?
Transformational gifts are not merely the result of a single meeting or a one-time ask. They are built on a foundation of genuine partnership, thoughtful stewardship, and a bold, shared vision. By focusing on your donor’s aspirations and inviting them to co-create a legacy, you can turn ambitious dreams into achievable reality.
Are you prepared to cultivate these kinds of relationships?
Going big starts with going deep—listening to donors, understanding their values, and creating opportunities for them to achieve meaningful change. Through this approach, your organization can unlock the potential for truly impactful partnerships. In these partnerships, donors don’t just contribute—they become champions for your cause, working alongside you to make a transformative difference.
