That’s the question I posed to Jerry Linzy, the longtime business partner of the great Jerry Panas, who helped raise billions for nonprofits worldwide.
Jerry’s response was simple but powerful: “It’s critically important. Major donors give to bold, heroic, and audacious programs rather than needy institutions.”
If you’re not thinking big, you risk staying in the same fundraising cycle. Instead of asking your supporters to keep renewing their annual gifts, think about what bold initiative you could launch that inspires them to give more.
How do you start? Begin with a vision. Cast a clear, bold vision for where your organization can go, and then develop a case for support around that vision. When your supporters see a bold opportunity, they’re more likely to take action.
Remember, thinking big doesn’t just elevate your fundraising—it transforms how your donors engage with your mission.
