There’s no denying that storm clouds are forming on the fundraising horizon, leaving many of us asking: How concerned should we be? As you’ve likely seen, current trends point to a challenging climate for fundraising, but don’t worry—there’s still a path forward.
Join us for a special Zoom discussion next Tuesday with one of the industry’s leading experts, Jeff Brooks, as we tackle the tough questions about today’s fundraising landscape. Jeff’s deep experience, combined with his data-driven insights, will help you understand what’s working, what’s not, and how you can stay ahead of the curve.
Key Trends to Watch
Here’s a preview of the critical topics we’ll discuss:
- Dismal Reports on Giving: Benchmark studies like Giving USA have reported that last year experienced the largest year-to-year drop in giving ever. And the downward trend seems to be continuing this year. Are you feeling the pressure? You’re not alone, and Jeff will provide strategies for weathering this storm.
- Declining Donor Numbers: For over 15 years, donor counts have been falling, but many organizations have offset this by increasing the size of major gifts. The bad news? Recently, both donor numbers and gift sizes are dropping together. How can we stop this trend from harming our fundraising efforts?
- Resting Donors After a Gift? A Costly Mistake: One common myth in fundraising is that donors need to “rest” after making a gift. Jeff will explain why this is not true and how re-engaging recent donors is key to success.
- The Power of Direct Mail for Major Donors: Many fundraisers believe that major and mid-level donors don’t respond to direct mail. Jeff will debunk this myth and show how direct mail can still be a powerful tool for reaching your top supporters.
- The Big-Problem Dilemma: We often think that presenting large-scale problems motivates donors to give, but research shows that big numbers can actually discourage giving. Jeff will share how framing your appeals differently can lead to more effective results.
Why You Shouldn’t Miss This
Jeff Brooks has spent decades testing and refining what really works in fundraising. His insights will help you navigate today’s tough climate and boost your efforts, even when the trends look bleak. If you’re looking to 10x your fundraising and make a lasting impact, this discussion is a must-attend.
