And you’re leaving money on the table as a result.
What am I talking about?
I’m referring to the failure to highlight a special project or initiative to your prospective donors. It’s one of the most common mistakes nonprofits make, and it’s holding you back from Going Big.
People are naturally attracted to specificity. Donors don’t just want to hear about the problems you’re addressing—they want to understand your plan to solve them. They want to know if your plan makes sense, if it’s realistic, and if their contribution will make a real difference.
Your solution should be the centerpiece of your project. Each of us is passionate about our cause, but we sometimes get so caught up in our mission that we forget to explain the specifics. Donors are sorting through countless requests. They need clarity about your project to feel confident in giving.
Do you incorporate special projects into your funding requests? If not, you’re missing a huge opportunity.
