They want to invest in bold, exciting, and inspiring ventures.
How do you react to this bit of sage fundraising wisdom?
It’s a valuable insight from Jerry Panas, one of the greatest fundraisers of all time. His statement reminds us that donors are not simply looking to part with their money. They’re seeking opportunities to invest in something that excites them—something that stirs their passion and gives them a sense of being part of a meaningful endeavor.
Too often, we fall into the trap of saying, “Support our cause, it’s a good one.” But this rarely captivates potential donors.
Instead, we need to focus on specific, compelling projects that offer a clear vision, timeline, and measurable impact. When donors know exactly what their contributions will do and how it fits into the larger vision, they feel engaged and inspired.
Many successful fundraising campaigns focus on specific initiatives with clear, defined goals. Whether it’s restoring a historic building, providing essential equipment, or transforming an educational landscape, special projects can draw in donors who want to make a big difference.
What’s Your Big Vision?
Take time to think about what bold, exciting, and specific projects your organization could offer to your donors. What will make them want to be part of something extraordinary? Your dream may be the spark that stirs their passion and gets them to invest in a transformative effort.
