What exactly is unreasonable hospitality, and how can it transform our work in nonprofit fundraising and marketing?
The key lies in being present, listening carefully, and responding with thoughtful gestures that show our supporters how much we value them. One great story about offering this kind of hospitality came from Will Guidara, a restaurateur, who listened closely to his guests and then went above and beyond their expectations. This level of intentional listening and meaningful action turned a simple meal into a lifelong memory for his guests.
How can we apply this approach to our work? It starts by tuning in to what our generous supporters are truly saying. From there, we can create experiences, whether it’s a personal visit, a heartfelt thank-you, or a special event, that align with their interests and contributions. These thoughtful, personal gestures don’t have to be costly—they just have to be meaningful.
By offering this kind of hospitality, we can strengthen relationships with our supporters in a way that resonates deeply, making them feel welcome, important, and appreciated.
