If you want to be an effective leader, it’s widely believed that storytelling is essential.
Here in Germany, home of the Brothers Grimm, folklore has shaped much of how we tell stories today. Stories like Snow White and Hansel and Gretel have left an enduring mark on culture, teaching us about the importance of narrative.
But how does storytelling apply to our work as leaders?
As Nick Morgan explains in Power Cues, storytelling connects us deeply with others, shaping how our audience remembers us and our cause. The best stories contain certain elements: a journey, surprises, and conflict at their heart. They evoke emotion, making them memorable and powerful.
In our work, storytelling can help us communicate our mission in ways that resonate deeply with our supporters, making them feel connected to the cause.
