Fundraising can often feel overwhelming with the many options available. Board members, CEOs, colleagues, and even friends offer well-meaning suggestions, leaving you wondering where to start and what to prioritize.
If you’re looking for a practical approach to fundraising, Jerry Linzy’s advice might simplify things: “Identify the probable donor, cultivate the relationship, research capacity, build trust, and ask.”
While it sounds simple, fundraising involves mastering various elements like donor acquisition, retention, and building strong, lasting relationships.
To get started, consider:
- Acquisition strategies: Whether through direct mail, telemarketing, or digital channels, these help bring in new donors.
- Donor Lifetime Value (LTV): Understand the long-term value of your donors to justify your investment in acquisition.
- Brand awareness: It’s crucial for helping your organization stand out in a competitive fundraising environment.
And remember, thoughtful donor recognition can build stronger relationships, encouraging future contributions.
