Introduction: As a fundraiser, does the idea that there’s no shortage of money, only a shortage of ideas, strike a chord with you? This insight, credited to the legendary nonprofit marketer Jerry Huntsinger, challenges us to rethink how we approach fundraising. In last week’s discussion, we explored why donors give, and the overwhelming response pointed to one key motivator: belief.
The Power of Belief: According to Bob Russell, an experienced fundraiser who has conducted nearly 300 in-depth surveys of donors, belief remains the top reason why donors choose to give their largest gifts. When donors believe in an organization’s vision, mission, and effectiveness, they are more likely to contribute significantly. This belief is bolstered by other factors such as the organization’s effectiveness, outstanding people, and the strength of the relationship between the donor and the institution.
Sharpening Your Case for Support: Understanding these motivators can help sharpen your case for support. By clearly communicating your organization’s vision, demonstrating effectiveness, and fostering strong relationships, you can inspire belief and, in turn, greater generosity. It’s not just about asking for money; it’s about showing donors that their investment will make a meaningful impact.
No Shortage of Ideas: If belief is the key to unlocking donor generosity, then creativity and bold ideas are the tools that can help you stand out. As Jerry Huntsinger suggests, the real challenge in fundraising isn’t a lack of funds but a lack of innovative ideas. By dreaming audacious dreams and setting big goals, you can capture the imagination and support of your donors.
