In the world of fundraising, first impressions are everything. You have mere seconds to capture your donor’s attention and convince them that your cause is worth their time and support. This challenge is at the heart of your creative strategy.
In fundraising, understanding your donor isn’t just a courtesy—it’s a necessity. Imagine this: You’re reaching out to someone like Marge Miller, the kind-hearted lady who lives just down the street. She’s been in the neighborhood for years, quietly going about
In the world of fundraising, capturing your donor’s attention is everything. The reality is that your message, no matter how well-crafted, is at risk of being overlooked if you don’t hook your reader within the first few seconds. That’s why
In the crowded landscape of fundraising, grabbing your donor’s attention quickly is crucial. In fact, you’ve only got about 3 seconds to convince someone holding your letter that it’s worth their time. That’s where the power of mystery and curiosity
In the world of direct mail fundraising, first impressions matter—a lot. Imagine this: your carefully crafted letter, filled with compelling stories and an urgent call to action, is ready to be sent out. But here’s the catch: before anyone even
When it comes to direct mail fundraising, one of the most important elements of your campaign might be the one you spend the least time thinking about: the teaser copy on your envelope. It’s easy to focus on the contents
Introduction: The story of my meeting with Mrs. Martha Randolph is one that left a lasting impression on me, not just for its unique circumstances but for the lessons it offers in the art of donor communication. In last week’s
Introduction: Last Friday morning, in San Francisco’s Financial District, I experienced something I didn’t expect, even for a city known for its surprises. As I walked down the steep incline of Clay Street, heading toward the Transamerica Pyramid, I suddenly
Introduction: As a fundraiser, does the idea that there’s no shortage of money, only a shortage of ideas, strike a chord with you? This insight, credited to the legendary nonprofit marketer Jerry Huntsinger, challenges us to rethink how we approach
Introduction: In the world of fundraising, few names carry as much weight as Jerry Panas. A beloved figure known for his unparalleled expertise and warm, encouraging manner, Jerry left an indelible mark on the field. When our mutual friend Malin
TenX Strategies is rooted in a commitment to helping others, shaped by decades of mentorship from leaders who emphasized the importance of consistency, integrity, and transformational growth. These values now guide our approach to empowering nonprofit organizations
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