For the First Prize in this year’s Favorite Thanksgiving Memories contest, the readers have spoken! A big congratulations to David Ridenour for his heartfelt story titled “Three Thanksgiving Miracles.” His touching narrative resonated with many, earning him a solid plurality
Giving Tuesday. Are you pro or con? Do you embrace the concept and see rewards for your cause, or do you find it more of a nuisance, struggling to stand out among the noise? Maybe you’re on the fence, not
As we approach a pivotal time of year for fundraising, you’re likely asking yourself: Is it more important to be asking as much as possible? Or is it time to lean into your brand and focus on long-term engagement? The
It’s a tale of bold vision, entrepreneurship, and the power of brand. The Franzia family, Italian immigrants to California in the early 20th century, set the stage for a business legacy that would shape the world of wine—and offers profound
Your brand is the key to whether you’ll not only survive but also thrive. In today’s world, where competition for attention is fierce, a strong brand is what separates success from failure. In last week’s tip, we discussed the story
In today’s crowded marketplace, standing out isn’t just important—it’s essential. But how do people make decisions about who to trust, support, or engage with? The answer isn’t that they choose the best or the most effective option. Instead, people go
Why? Because people go for what they perceive is best, not what actually is. Marketing is about perceptions, not products. This is why being first in a customer’s mind almost always means being perceived as the best. As pioneers like
Remember the classic Miller Lite commercials that had everyone debating “Tastes Great” or “Less Filling”? Those ads were brilliant for several reasons: they were memorable, they engaged the audience, and they communicated a clear benefit—Miller Lite was a lighter beer
In today’s fast-paced, cluttered world, the one sure way to fail is to blend in and be boring. If you want to succeed, you need to be remarkable. Seth Godin, the author of Purple Cow, puts it simply: “In a
October 9, 2018. Five of us gathered in a conference room in Lodi, California, at the heart of the Central Valley’s agricultural hub. I had the privilege of sitting alongside two of my greatest mentors: Art Ciocca and Dino Cortopassi.
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