Giving Tuesday. Are you pro or con? Do you embrace the concept and see rewards for your cause, or do you find it more of a nuisance, struggling to stand out among the noise? Maybe you’re on the fence, not
In today’s crowded marketplace, standing out isn’t just important—it’s essential. But how do people make decisions about who to trust, support, or engage with? The answer isn’t that they choose the best or the most effective option. Instead, people go
Why? Because people go for what they perceive is best, not what actually is. Marketing is about perceptions, not products. This is why being first in a customer’s mind almost always means being perceived as the best. As pioneers like
Remember the classic Miller Lite commercials that had everyone debating “Tastes Great” or “Less Filling”? Those ads were brilliant for several reasons: they were memorable, they engaged the audience, and they communicated a clear benefit—Miller Lite was a lighter beer
In today’s fast-paced, cluttered world, the one sure way to fail is to blend in and be boring. If you want to succeed, you need to be remarkable. Seth Godin, the author of Purple Cow, puts it simply: “In a
In fundraising, setting the right expectations is essential. Whether you exceed, meet, or fall short of those expectations, your donor’s reaction will be tied to what they anticipated. But why does managing expectations matter so much? As Kevin Gentry points
In times of economic uncertainty, fundraisers often face an uncomfortable question: How do we continue raising essential funds when the economy takes a downturn? With talk of a potential recession on the horizon, many nonprofit leaders are seeking guidance on
Richard Viguerie, a pioneer in direct marketing, identifies six current challenges for fundraisers, with a seventh on the horizon. These “storms” include: COVID’s lingering effects Donor inflation Postal inflation Gas price hikes Supply chain delays Recession The potential threat of
Navigating through economic storms can be a daunting task for any organization. But with the right preparation, you can ensure your nonprofit not only survives but thrives. Renowned fundraiser Richard Viguerie outlines several challenges facing fundraisers today, including inflation, recession,
Imagine taking a struggling two-star brasserie in New York City and turning it into the best restaurant in the world. That’s exactly what Will Guidara did with Eleven Madison Park. The secret? Unreasonable hospitality—creating experiences so memorable and personal that
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